POW!
Brand Identity, Motion Graphics, UX/UI Design
Instructor: Sebastian Hyunh
POW is a wellness brand that connects mental and physical health through mood-based workouts. Designed for busy professionals, it supports stress relief and healthy habit-building across digital and physical spaces.
Target Audience
Working Professionals in their 30s and 40s. People who are looking for simple, effective ways to improve both their mental and physical well-being.
POW Mobile App
App frames and Prototype Video
POW Office Gym
A collaboration between POW and corporate offices to create on-site gyms that work with the POW app. The gym offers employees a space to stay active, relieve stress, and build healthy habits, with workouts synced to their mood and needs.
Advertising and Wayfinding
Gym Renderings
POW! 10K Run
The POW 10K Run is an in-person event for all levels, with training available through the POW app. Held in Central Park, NYC, it’s a great way for our target audience to connect, stay active, and enjoy a scenic race through one of the city's most iconic spots.
